Welcome to Iron Keep Fitness: Why We Changed Our Name
If you've been searching for Mt. Tabor CrossFit, you've found us, we're now
Iron Keep Fitness , the same functional fitness gym in Portland, Oregon, with a new name and a renewed mission.
14 Years in the Making
Since 2012, Mt. Tabor CrossFit stood as a bastion of inclusivity, strength, and passion for fitness. Making it 14 years ,through Covid, no less, is something most small businesses and gyms never do. When Lindsey and I moved out to Portland, Oregon in 2024, we already knew we were planning to purchase the gym. I'd actually been hired as the GM in order to eventually take ownership, so from the very beginning we knew we'd one day be leading this community. And we knew we wanted to put our own mark on it.
Leveling Up: The Story Behind the Name
Anyone who's spent ANY amount of time with Lindsey and me knows what massive nerds we are. The full package: video games, anime, Magic the Gathering, and of course our true love, Dungeons & Dragons. It's one of our favorite ways to spend time with friends, build our relationship, and even approach parts of life. When I first started at a small CrossFit gym in Columbus, MS, I often viewed improving my fitness as leveling up my character or improving my stats. That framing kept me motivated to work on the things I wasn't good at. We wanted to bring that same mentality, that drive for adventure, to our community.
Be the Hero of Your Own Story
Changing the name was a tough decision. From a pure business perspective, you could even argue it was the wrong one. We lost all of our search engine optimization, the social media following we'd built, and a million tiny things we didn't even realize until the change had already happened. But we didn't lose the community , the part that actually matters. So we changed the name. And a bunch of other things too: how we scale, how we test, how we approach learning new skills. All of it ties into one core philosophy we hope to instill in you: Be the hero of your own story. Do the right thing, even when it's hard. Never settle for okay, be the best possible version of yourself. Never stop growing, and never accept defeat. I believe with all my heart that the way we do anything is how we do everything. Approach fitness the way you approach life, and you'll find you start approaching life the way you approach fitness.
Why We Stepped Away from CrossFit
We also had another reason for the change: we wanted to de-affiliate from CrossFit as a company. Time and again, we've seen CrossFit's leadership fail to represent the values we hold dear ,from allowing the U.S. Border Patrol to sponsor the CrossFit Games, an event meant to bring the whole community together, to their official stance on transgender athletes, to a range of other decisions that reveal a real disconnect between their values and ours. To be clear: we believe the CrossFit methodology, "functional movements performed at high intensity across broad modal and time domains" , is the best approach to fitness out there, and we'll keep using it. But until CrossFit's leadership takes the company in a new direction, we won't be an official CrossFit affiliate.
This Is Just the Beginning
Iron Keep Fitness is built on a simple idea: this should be a place where everyone can be the hero of their own story. Whether you're brand new to functional fitness or you've been training in Portland for years, there's a place for you here at the Keep, and this is only the beginning of the adventure. Ready to start your story? We'd love to show you around the Keep.
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